Umpqua Valley Liquor Outlet merchandise carried is liquor. We usually carry some, if not all, of the following: cigarettes, soda, drink mixes, cheeses, lemons., limes and spring water. Umpqua Valley Liquor Outlet's upscale store has extensive liquor departments with a liquor expert on hand. Formally called Roseburg Liquor Store and has new ownership to Umpqua Valley Liquor Outlet.